Unico Powers BETMGM’s Expansion in Brazil with Frictionless Onboarding and Elite Fraud Prevention
Results at a glance
Counting on a local partner like Unico was fundamental. They helped us create a fast, friction-free registration with a very high level of security right from the start. This gave us more efficiency, provided a unique experience for our players, and ensured a fluid and totally secure journey.
BETMGM Brazil Leadership
The Context
BETMGM is a premier global sports betting and online casino brand that combines cutting-edge technology with a deep passion for sports and a steadfast commitment to responsible gaming. Upon the regulation of the Brazilian betting market, BETMGM was among the first authorized operators to launch in the country. Their mission in Brazil goes beyond just offering a platform; they aim to create a complete entertainment ecosystem where every player feels that the brand understands their culture and delivers the highest global standards of service.
The Challenge
Entering the Brazilian market required a delicate balance between rigorous regulatory compliance and the localized "look and feel" that Brazilian users expect.
- The Threat: High-volume fraud attempts typical of new, high-growth digital markets.
- The Bottleneck: Traditional, bureaucratic registration processes that cause user drop-off and frustration, especially during high-demand periods like championship finals.
- The Goal: To build a secure, reliable site with a personalized experience and a "zero-friction" onboarding process capable of handling thousands of new registrations in just minutes during live TV ads.
The Solution
To achieve this, BETMGM partnered with Unico, integrating their advanced facial biometrics and document reuse technology. By leveraging Unico’s massive database of pre-verified identities in Brazil, BETMGM was able to validate users almost instantaneously. This integration allowed for a seamless journey where the platform recognizes the user without requiring them to repeatedly upload documents, centralizing security while maximizing speed.
The Impact
The partnership with Unico transformed the player journey into a competitive advantage:
- Instant Recognition: Because 97% of clients were already part of Unico’s ecosystem, the registration process was drastically shortened.
- Frictionless Journey: Over 80% of users enjoyed a document-free onboarding experience, leading to a 94% approval rate in identity authentication.
- Robust Infrastructure: During peak demand—such as live championship finals on TV—the infrastructure handled thousands of simultaneous accesses perfectly, ensuring the site remained stable and responsive.
- Proactive Security: The system successfully identified and avoided tens of thousands of fraud attempts before they could impact the business.
The Horizon
BETMGM believes that in Brazil, "It's Vegas Time." The robust foundation provided by Unico gives the team the peace of mind to continue innovating with new promotions and experiences. As the Brazilian market continues to evolve, the partnership with Unico ensures that BETMGM’s technology will not only hold up under pressure but will actively pace the brand’s rapid growth and materialise its promise of elite entertainment for every player.
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