Silicon Valley Move: IDTech Leader Unico Shifts Headquarters to California, Backed by Ex-Apple, Google, and Meta Executives

MENLO PARK, California, April 1, 2026 – Unico, the leading identity verification network infrastructure in Latin America, today announced the opening of its new global headquarters in Silicon Valley. This milestone marks Unico's evolution into a global identity infrastructure network, following a methodical international expansion that includes the strategic acquisitions of key tech players in Mexico, the United Arab Emirates, and the United States.

As generative AI-driven identity threats become increasingly weaponized, legacy verification systems are failing. Unico is positioning itself as the definitive trust layer for the global digital economy. Unlike traditional point-in-time KYC vendors, Unico leverages a high-volume, battle-tested network that combines advanced facial biometrics and machine learning to deliver a near-perfect precision threshold in deterministic identity validation.

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Strategic Global Expansion and Product Synergy

The inauguration of the Menlo Park headquarters is the latest step in a systematic, multi-year cross-border growth strategy. Unico has aggressively expanded its proprietary tech stack through high-impact acquisitions:

• Trully (Mexico, 2024): Solidified regional market dominance across Latin America.
• Oz Forensics (UAE, 2024): Integrated world-class, multi-layered liveness detection and anti-spoofing engines.
• OwnID (USA, 2025): Expanded the enterprise portfolio with passwordless passkey authentication frameworks.

"We have spent two years methodically building the infrastructure, technology, and engineering expertise required to compete and win on the global stage," said Diego Martins, founder and CEO of Unico. "In an era where AI-generated fraud is scaling at an industrial pace, enterprise buyers require deterministic, production-grade accuracy. Shifting our core operations to Silicon Valley is our commitment to delivering that trust globally."

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Top-Tier Enterprise Talent Injection

To spearhead this growth phase, Unico has built an elite executive squad recruited directly from the world's most influential technology platforms:

• Davi Reis, VP of Global Strategy: Former Senior Software Engineer at Google and a leading global authority on deepfake detection (featured guest speaker at SXSW 2026). Reis owns the company's long-term technical and architectural vision.
• Pablo Surace, Head of Global Brand & Product Marketing: Former Meta and P&G executive with a 25-year track record of scaling cross-border digital platforms and market expansion.
• Paul Ray (PJ) Judia Jr., Head of Product Design: An 18-year Apple design veteran who spearheads Unico's frictionless user experience and design blueprint.
• Frederico Montezuma, Product Director: Formerly of Hotmart, task-focused on scaling Unico's global product portfolio for cross-border performance and regulatory compliance.
• Bruno Branco, Director of Controlling & FP&A: Backed by 15 years of corporate governance and corporate finance leadership at EBANX and Ernst & Young (EY), ensuring operational excellence during rapid scale.
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Capturing a $50 Billion Addressable Market

With the global digital identity market projected to reach $50.6 billion by 2034 (according to Fortune Business Insights), Unico is uniquely positioned to capture significant market share from legacy incumbents. Backed by premier global institutional investors including SoftBank, General Atlantic, and Goldman Sachs, Unico is rewriting the playbook on how scalable, secure trust is executed between individuals, enterprises, and governments worldwide.

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About Unico

Unico is the leading identity verification network in Latin America, and a global provider of trust infrastructure. By utilizing proprietary technology biometrics and machine learning, Unico eliminates fraud and secures digital transactions for a safer, more efficient world. For more information, visit www.unico.io.

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