Processing 1.5 billion transactions covering 96% of Brazil's working adult population, the identity infrastructure giant demonstrates how to optimize player acquisition while maintaining bulletproof fraud prevention.
SÃO PAULO, March 26, 2026 – Unico, Latin America's leading identity verification network infrastructure, capitalized on its prominent presence at SBC Summit Rio—a premier global event for the iGaming industry—to showcase how its partnerships with market leaders Novibet and Kaizen Gaming are setting new benchmarks for player conversion and regulatory compliance in Brazil's newly regulated fixed-odds sports betting market. Utilizing proprietary, independent cloud infrastructure, Unico enables operators to slash user friction across registration, account validation, and instant withdrawals.
Amid tightening regulatory frameworks and intense pressure for margin efficiency, Unico has systematically re-engineered digital identity. Rather than serving as a defensive barrier against cybercrime, Unico transforms identity orchestration into a strategic engine for user conversion and platform revenue growth.
"Today, the market is divided into two distinct eras: pre-regulation and post-regulation," stated Marcelo Santos, Operations Director at Kaizen Gaming. "In this newly structured landscape, Unico's passive liveness detection plays a pivotal role in hardening our security architecture without compromising the player experience. This friction-free performance is clearly visible across high-velocity touchpoints like account creation, profile updates, and real-time payouts."
Unico delivers the most expansive pre-verified identity registry in the Latin American market to betting operators. Currently, 99% of active sports bettors in Brazil are already indexed within the Unico ecosystem, enabling legitimate players to complete real-time authentication in under 3 seconds.
"Unico helps operators achieve operational excellence by transforming identity verification into scaling infrastructure," said Joelson Vellozo Jr., Public Policy Director at Unico. "Our technology eliminates friction from onboarding to cash-out. Backed by elite international security certifications and fully aligned with data privacy laws (LGPD), we ensure absolute data sovereignty for our clients by never sharing data registries with third-party KYC brokers."
According to data verified by Unico's enterprise clients—the largest fixed-odds sports betting platforms in Brazil—the platform's core acquisition driver relies on verified credential reuse. Built on explicit user consent and in full compliance with the LGPD, an average of over 70% of players reuse previously validated credentials stored securely within the Unico network. This capability is directly responsible for a reduction of up to 80% in onboarding drop-off rates.
"In a regulated ecosystem, the definitive challenge is validating user data with absolute certainty without adding friction to the player journey," said Victoria Cerioni, Legal and Compliance Manager at Novibet Brasil. "Integrating Unico was essential to evolving our onboarding flows, particularly through their verified credential reuse capability. This has radically improved user retention, satisfied compliance mandates, and heavily insulated our platform against advanced generative AI fraud vectors."
Unico's operational resilience is validated by the industry's most rigorous global information security benchmarks, including independent SOC 2 Type II compliance, iBeta Levels 1 and 2 (ISO 30107-3), and BixeLab certification for injection and presentation attack detection.
Within the high-volume sports betting sector, this real-time threat intelligence is critical for systematically blocking legally restricted groups—such as minors and Politically Exposed Persons (PEPs)—while automatically neutralizing money laundering (AML) and identity manipulation vectors.
Throughout 2025, Unico maintained state-of-the-art fraud prevention performance, processing over 1.5 billion identity transactions and averting more than 4.1billion(R4.1 billion (R4.1billion(R 23 billion) in potential systemic losses. Even when faced with a 1,000%+ explosion in sophisticated generative AI threats like deepfakes, Unico's proprietary technology ensured total operational integrity with a 100% first-capture accuracy rate.
Unico is the leading identity verification network in Latin America, and a global provider of trust infrastructure. By utilizing proprietary technology biometrics and machine learning, Unico eliminates fraud and secures digital transactions for a safer, more efficient world. For more information, visit www.unico.io.
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