BetBoom Achieves Under-30-Second Onboarding with Unico Identity Verification

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BetBoom, a premier iGaming and esports platform operating across Brazil and Mexico, has entered into a strategic partnership with Unico, the leading identity verification network in Latin America, to reinforce platform security and elevate the user experience. The collaboration enables BetBoom to reactivate dormant bettors seven times faster than legacy market solutions, while streamlining new user onboarding to minimize drop-offs and drive transactional efficiency.

Powered by Unico's identity verification infrastructure, BetBoom now delivers an agile onboarding flow that takes less than 30 seconds. When biometric liveness detection is required, authentications resolve in just 2.5 seconds—boasting a 97% first-attempt approval rate that guarantees a secure, frictionless journey for bettors.

"From day one, our partnership with Unico has delivered exceptional technical support agility, infrastructure robustness, and service stability," said Elena Stepanova, Product Lead for BetBoom Brazil. "During peak traffic surges, such as high-profile promotional campaigns or major soccer tournament finals, Unico's solution remains rock-solid. This consistency reinforces our confidence in the partnership, even under maximum market demand."

Unico operates an identity network that already covers 99% of Brazil's active betting population, enabling cross-platform authentications to complete in seconds. This powerful network effect fosters seamless user journeys with minimal friction and maximum operational efficiency. Another key performance driver is compliant data recycling: with explicit user consent and in strict compliance with data privacy regulations (LGPD), over 60% of bettors can reuse previously verified information. This significantly reduces registration abandonment and accelerates player activation.

"We are incredibly proud to serve as BetBoom's technology partner, delivering elite security while transforming identity verification into a powerful growth and conversion engine," stated Fernanda Beato, Executive Sales Director at Unico. "In an era defined by new regulatory frameworks and intense pressure for operational efficiency, identity verification has evolved from a fraud barrier into a genuine revenue driver."

With over 18 years of proven expertise in highly regulated environments, Unico brings battle-tested experience from banking and e-commerce to the fixed-odds sports betting sector, helping operators scale seamlessly while maintaining integrated compliance. Unico holds international SOC 2 Type II certification, alongside prestigious global biometric standards such as iBeta (ISO 30107-3) and BixeLab, validating the institutional-grade robustness of its technology.

BetBoom features an extensive portfolio with over 150 leading game providers in the Brazilian market. Committed to market integrity and player safety, both BetBoom and Unico are active members of the Brazilian Institute of Responsible Gaming (IBJR).

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About Unico

Unico is the leading identity verification network in Latin America and a global trust infrastructure provider. By leveraging proprietary biometrics and advanced machine learning, Unico eliminates fraud and secures digital transactions, fostering a safer and more efficient digital ecosystem. For more information, visit www.unico.io.

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