Unico Acquires OwnID

Unico Acquires OwnID to EnhancePasswordless Authentication

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The challenge of fraud in the digital era

Digitalization has broughtenormous benefits, but also challenges: online fraud has skyrocketed in Mexico.According to CONDUSEF, cyber fraud cases have grown by more than 52% in thelast three years, mainly affecting banking, fintechs, and e-commerce.

The figures are alarming: anaverage of 463 fraud attempts are detected every hour in the Mexican financialsector. This not only generates millions in losses but also weakens user trustand slows down the growth of the digital ecosystem. Faced with this landscape,traditional security solutions—such as passwords or verification questions—areno longer enough. This is where Unico comes in, a company proposing a morerobust and reliable model.

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Goodbye to passwords: a safer future

One of Unico's mostimportant moves was the acquisition of OwnID's passkeys business. This allowsit to integrate a technology that could mark the end of traditional passwords.

Passkeys rely on biometrics(fingerprint, facial recognition) and secure devices, preventing hackers fromgaining access through password leaks or phishing attacks. Unico's proposal notonly protects better but also reduces friction in the user experience:

No need to remember complicated passwords.

No need to reset forgotten access.

Faster and more secure validations in every transaction.

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Strategic sectors: banking, fintech, and retail

The first to adopt this typeof solution are the sectors most exposed to fraud:

Banking and fintechs:The need to protect transactions and user accounts is a priority. Unico offersmore reliable and less vulnerable validation mechanisms.

Retail and e-commerce:With the growth of digital commerce, protecting customer data and onlinepurchases is essential to maintain trust.

The combination ofbiometrics and passkeys allows these industries to reduce risks and losseswhile providing a seamless customer experience.

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A digital identity network with a global vision

Unico's bet goes beyondoffering a product: it seeks to build a global digital identity network.

In Brazil, it is already a benchmark in the fightagainst fraud.

In Mexico, it aims to become a key partner forbusinesses and consumers.

In the United States, it plans to expand in the shortterm, consolidating an ecosystem that transcends borders.

This collaborative approach ensures that the moreorganizations join the network, the stronger and more precise fraud detectionwill be.

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The benefit for users and businesses

The impact of thesesolutions can be transformed into tangible benefits:

Safer users: Their identities are protected fromtheft and fraud attempts.

More reliable businesses: They reduce financiallosses and strengthen their customers' trust.

More dynamic ecosystems: With less risk, sectorssuch as digital banking and e-commerce can grow with greater security.

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Goodbye to passwords: a new era of authentication

Unico's proposal representsa significant step in the evolution of digital security. By combining theconvenience of passkeys with the solidity of a validated biometric base, thistechnology not only simplifies the login process but also reinforces the protectionof our online identity. This approach could mark a before and after in how wemanage our access to digital services, especially in regions like Mexico andLatin America, where the adoption of new authentication technologies is key tocombating fraud.

If this trend ofpasswordless authentication consolidates, we could be on the verge of arevolution. Passwords, which for decades have been the cornerstone of ourdigital security despite their vulnerabilities, could finally become obsolete.This would give rise to a future where authentication is safer, smoother, andmore reliable.

In this new era, trust inthe digital world would be strengthened, as users would not have to worry aboutremembering multiple passwords or the risks associated with their theft orleakage. Biometric identity would become the access key, offering a barrierthat is much harder for cybercriminals to overcome. The result would be a saferdigital ecosystem for everyone, where fraud would be drastically reduced,paving the way toward a more peaceful and protected online experience.

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